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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Changes in media coverage of the Paralympic and Olympic athletes in the Czech press
 Hýř, Marek ; Němcová Tejkalová, Alice (advisor) ; Nečas, Vlastimil (referee)
The subject of this diploma thesis is to map the media presentation development of handicapped sportsmen in years 1992-2012. The thesis focuses on sportsmen media impression in journals Právo (also Rudé právo) and Sport (also Československý sport). The objective of this analysis is to find out, whether the impression of handicapped sportsmen corresponds with the impression of so-called normal sportsmen. The analytical part includes qualitative comparative analysis of articles about paralympic and olympic athletes at the time of Olympic and Paralympic Games. The thesis also analyse articles, that were published one week before or after the Games. The first chapter describes, how were handicapped sportsmen noted in newspaper in the past. As handicapped sportsmen are showed in media stereotypically, therefore there is a term deconstruction of representation and stereotypization as a part of theory behind this study. The framing analysis has its own chapter. The way, how texts about paralympic and olympic athletes are framed, is important for further analysis. That analysis forms six chapters. Every single chapter focuses on a single year, in which Olympic or Paralympic Games were held. Using the analysis of texts about the most successfull athletes leads to a comparison of those Games media...
Detailed record
Changes in media coverage of the Paralympic and Olympic athletes in the Czech press
 Hýř, Marek ; Němcová Tejkalová, Alice (advisor) ; Nečas, Vlastimil (referee)
The subject of this diploma thesis is to map the media presentation development of handicapped sportsmen in years 1992-2012. The thesis focuses on sportsmen media impression in journals Právo (also Rudé právo) and Sport (also Československý sport). The objective of this analysis is to find out, whether the impression of handicapped sportsmen corresponds with the impression of so-called normal sportsmen. The analytical part includes qualitative comparative analysis of articles about paralympic and olympic athletes at the time of Olympic and Paralympic Games. The thesis also analyse articles, that were published one week before or after the Games. The first chapter describes, how were handicapped sportsmen noted in newspaper in the past. As handicapped sportsmen are showed in media stereotypically, therefore there is a term deconstruction of representation and stereotypization as a part of theory behind this study. The framing analysis has its own chapter. The way, how texts about paralympic and olympic athletes are framed, is important for further analysis. That analysis forms six chapters. Every single chapter focuses on a single year, in which Olympic or Paralympic Games were held. Using the analysis of texts about the most successfull athletes leads to a comparison of those Games media...
Detailed record

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